„And who is saying this is not a Brazilian“. EMBRATUR, the Brazilian Tourism Institut, has launched an ad campaign to present the host cities of the Soccer World Cup this year. Created by Neogama BBH and produced by Primitivo Filmes, a series of videos will be shown in all countries which are considered strategically important for potential visitors coming to Brazil. The agency’s creative brains had a brilliant idea: why not have people from these countries presenting Brazil to their fellows?
So they invited people from Argentina, Germany, Columbia, Chile, United States, France, England, Italy, Japan, Mexico, Portugal and Uruguay to put their voices on the videos, speaking Portuguese and introducing the beauties of the host cities. Only in the last few seconds, they show themselves to the camera and say the sentence that opens this article in their own language.
Take a look at the german film on Salvador down here. You can also watch some of the films on the website of Neogama/BBH, or at this article published by São Paulo’s Marketing Magazine meio & mensagem.
[youtube=http://www.youtube.com/watch?v=t5hEXp_rnJc]